Generally, direct channels have the shortest distance and are the simplest distribution channel. If the product needs to pass through several intermediaries before it gets to the consumer’s hands, then that channel is an indirect channel of distribution. You also get to contact consumers directly and build their trust in your brand. A great example of this is the below video from Toyota. This is also known as a direct marketing channel. Turning marketing into a science is a passion of ours, so in this article I'll explain. For example TV commercials are a form of direct marketing. The post office method of sales is one of the oldest distribution channels out there, but it is still relevant today, as many companies use both couriers and also the post office to ship their products directly to the consumer. Direct response campaigns give you the opportunity to directly measure your results. Benefits, Steps and Examples. A very striking graphic design, a surprising product, or a video that touches the heartstrings of the listener, can elicit a direct response from the consumer. Women on Writing. Direct marketing allows you to adapt to market demands at all times and respond more effectively. Here, there are lots of different scales. Whenever a chain of distribution involves some wholesaler or retailer that isn’t affiliated to the original producer, it cannot be called a direct chain of distribution. c. Two level channel … Study: What is the difference between direct and indirect distribution? This communication can take many different formats, such as postal mail, telemarketing, point of sale, etc. Direct mail is a form of marketing that involves sending a physical piece of promotional material through the mail. 1. allows you to adapt to market demands at all times and respond more effectively. The below diagram shows the breakup of direct marketing channels. You cannot easily sell as much of your product on your own, as you could if you used a large distribution network. Create the ideal mail. As mentioned above, one of the keys to direct marketing is the ability to precisely measure all the results. They devised a plan for direct marketing with an impactful copy "We'll give our blood for good branding" and a graphic design that really was up to the message. Turning marketing into a science is a passion of ours, so in this article I'll explain the benefits of digital direct marketing, show a few examples, and walk through the steps for a successful campaign. If you want to succeed, you should invest time to research and identify the consumers most likely to convert and thus direct your efforts to actions that really work. If, on the other hand, the company were selling simple kitchenware, the salesmen may be able to carry them around and sell them directly to consumers. Pay-Per-Click Marketing. If you choose to do direct marketing on the internet, then you provide your customers with a convenient solution that's available 24 hours. ADVERTISEMENTS: b.