A reasonable person might perceive the “article” as having been written by a reporter who had investigated weight-loss programmes and decided to objectively discuss this particular one. Which of the following is NOT a characteristic of monopolistic competition? Relates to the brand. There appears to be a lot of controversies on science versus art debate. Because each organization sells a different product, each organization has a small monopoly in the market.. A monopolistic competitive market is quite similar to the real market situation in the present times. Which of the following is NOT a characteristic of a marketing plan? Sales promotion's greatest strength is in creating strong desire and purchase intent. Which of the following is(are) characteristic of the marketing strategy that would be appropriate for a firm like Otis Elevator, which sells installations in the business market? Corporate blogs are easy to maintain because they do not require in-depth writing or monitoring of comments. In infomercials, companies put ad messages in web-based, mobile, console, or handheld video games to advertise or promote a product, service, organization, or issue. It involves both efficiency and effectiveness: Efficiency refers to the ratio of benefits from advertising to its cost; Effectiveness refers to the achievement of goals. Personal selling is the dominant promotional tool. This is an example of effective _____. 7. Characteristics of services apply universally to any service. Which one of the following is a characteristic of leadership? Which of the following is a characteristic of the affordable method of establishing a marketing communications budget? C. Product benefits may include home delivery. As a social media user, Monette would best be characterized as a _____. Therefore, the rival firms remain all the time vigilant about the moves of the firm which takes initiative and makes policy changes. Immediate feedback and capability to close sales. A) Companies understand customer needs even better than customers themselves do. A door-to-door salesperson or a reporter who takes personal interest in giving publicity to a product of service may at times indulge in an uncontrolled exercise of his imagination. There is involvement of Mass Media in advertising. D. Purchase action is immediate. Which of the following is a characteristic of a service? Advertising: Under oligopoly a major policy change on the part of a firm is likely to have immediate effects on other firms in the industry. by ms_ochoa. To avail the cash refund, he needs to fill out a form provided by Kriyoto and email proof of purchase along with the form. PR creates news releases and sends them to news media in hopes they will be run. a. Publish your original essays now. Relates to the brand. “Paid for” is pretty straightforward. This is most likely an example of _____. The success depends to a large extent upon human behaviour and response. A. Bag TV uses _____ to promote its television programs. 0. Educate the target. B) It should be based on facts and valid assumptions. Based on the votes, Wennel Inc. would announce the winner and also offer a job at its firm. One Way Communication: Advertising is a one-way communication where brands … We help people pass any competitive exam. Doodle Inc., a renowned interior design services company, tries to increase its customer base through increased web presence. Before publishing your Essay on this site, please read the following pages: 1. Advertising is a mix of three elements. … World’s Largest Collection of Essays! The various media are the non-personal channels of communication that people have invented and used and continue to use. Effective advertising meets the right marketing objectives. The field of services marketing was developed in the late 1970s in order to distinguish marketing of services from general marketing. Participants need to design outfits for women. Pioneering advertising compares competing brands, whereas competitive advertising is intended to stimulate primary demand for a new product. Which of the following statements is true of prequalification systems? Welcome to Shareyouressays.com! Mass communication is different from communication as it occurs between large, heterogeneous and anonymous group of people (although we know of the qualities of target audience). This is the inherent characteristic of democracy to have a government that acts as a thread for the variety of public and private institutions, organizations, political parties, associations, and legal forums. But advertisers cannot say anything in an uncontrolled manner. B) It does not result in the ownership of anything. He informed her that, in addition to this, she was also expected to identify ten potential customers. Trust is key. Salespeople selling in foreign markets should tailor their presentations and closing styles to each market. Which of the following is NOT a characteristic of advertising as a form of from MKTG MISC at British Columbia Institute of Technology D) Participants focus on an individual country market. It seems to be simple, yet full of paradoxes. Each of those transactions needed a salesperson. This website includes study notes, research papers, essays, articles and other allied information submitted by visitors like YOU. Which of the following is a characteristic of customer-driven marketing? Aggressive selling is a characteristic of Selling concept. Which of the following is part of defining the sales goal of a company? Which of the following is a characteristic of services marketing? _____ are websites that allow consumers to post, read, rate, and comment on opinions regarding all kinds of products and services. A) External factors that come from unfavorable trends or developments that lead to deteriorating revenues or profits. Which of the following statements is true of sales promotion? An effective copy of advertisement should posses the following characteristics, qualities or values: Attention Value: An Advertisement copy must attract the attention of the potential consumers. _____ is the ultimate goal of a new trend in marketing that focuses on understanding consumers as individuals instead of as part of a group. There is no guarantee that the media will run any of the PR material. That is why advertisers want to create unforgettable and easily memorable messages so that at least a part of the message is absorbed by the potentials, the message must catch the attention, create interest and desire and motivate to act. Which of the following statements is true of persuasive promotion? Another form of controlling aspect is that the mass mediated advertising message has a certain length and format. A) They develop strategies to change the marketing environment. 3. Anybody or everybody cannot come out with an advertised message. A _____ requires a manufacturer to focus its promotional efforts on end consumers or opinion leaders. Doodle uses social media as _____. b. Answer: A Bag TV, a commercial television broadcast network, uses billboards, television, magazines, and newspaper advertising to create awareness about upcoming shows and to inform viewers about the new episodes of its existing shows. Include a call to action. And since both advertisers and advertising agencies are formal organizations, their personnel follow accepted rules and regulations in their operations and mutual dealings. _____ is the element in the promotional mix that evaluates the public's attitudes, identifies issues that may elicit their concern, and executes programs to gain their understanding and acceptance. Value communication. She also frequently reviews products and services and posts her reviews on local restaurants on review sites. Which of the following statements correctly reflects a characteristic of public relations as a marketing communications tool? Which of the following is a similarity between trade sales promotion and consumer sales promotion? What Are the Characteristics of Marketing Channels?. This is a major area in which advertising departs from public relations. If an ad is created and placed in the media, the costs of creation and time or space in the media must be paid for. These can be short or long-term objectives, so it is important to measure the relevant factors. 9 Important Characteristics of Effective Advertising are described below: Goals of advertising apply to all types of organisations, for-profit as well as not-for-profit advertisers: Army advertises to increase recruits, Hindu Religious Charitable Trusts advertise to increase attendance at Bhagwadgita Lecturing, and politicians advertise for votes and businessmen advertise to increase sale and profitability. Unlike trade sales promotion methods, consumer sales promotion methods are: An alternative to a commercial spot is _____, a thirty-minute or longer advertisement, which is relatively inexpensive to produce and air. These characteristics underpinned the case for services marketing and made services a field of marketing that was distinct from the marketing of products. Monette has posted over 100 book reviews on discussion forums. 50) Which of the following is a characteristic of customer-driven marketing? Which of the following is a characteristic of mass marketing? The four unique characteristics of services were widely accepted among scholars and marketers. Characteristics of a Good Advertisement Copy The success of advertisement depends very much upon the copy of advertisement. It should come from a publicly functioning and registered body. The Proportion Of Repeat Purchasers To Initial Purchasers Grows. C. The sponsor or advertiser is not identified. E. The customer perceives higher ris Understanding the advertising response function helps marketers: Duski, a very expensive brand of clothing and accessories, promotes its products by appointing famous personalities as its brand ambassador. A) fixed annual budget B) suitable for long-range planning C) priority given to role of promotion as an investment D) calculated to reflect what the company can spare for marketing … The basic purpose of advertising is to identify and differentiate one product from another in order to persuade the consumer to buy that product in preference to another. It should provide a strategy to accomplish the company mission b. A firm that displays characteristics of relationship marketing is forward thinking and puts the customer at the centre of its thought process. Answer: E Page: 17-18 25._____ is a system of marketing by which organizations communicate directly with target customers to generate a response and/or a transaction. Customer-orientation: All business activities should be directed to create and satisfy the customer. According to SWOT analysis, which of the following is a characteristic of a company's weaknesses? Marketing channels, more commonly referred to as distribution channels, are networks of companies that move products from initial production through sale to the final customer. It cannot take unlimited space or time. B) Customers are unaware of their needs. Low cost per contact. Involves keeping current situation operating through planning, budgeting, organizing, staffing, controlling, and problem solving c. Which of the following is a characteristic of the affordable method of establishing a marketing communications budget? So, the characteristics of Democracy are based upon having a government in which the public has the right to electing their governing legislation. Low cost per contact. However, the increased use of facebook, blogs, and twitter has converted advertising from monologue to dialogue. It is perplexing. Question: Which Of The Following Is A Characteristic Of The Growth Stage Of The Product Life Cycle? Here are 9 characteristics: Appeal to the right audience. Draws attention. Most of the big firms have made use of them to talk with the consumers. Select one: O a. advertising O b. a large number of entry barriers o ca significant number of sellers O d. product differentiation Direct marketers can use a large variety of tools to reach potential customers, from traditional face-to-face to Internet on-line selling. Meaning of Direct Marketing 2. The series was given wide coverage in newspapers and on television after the channel promoted it, which created awareness about Wild Plus and led to a large viewership. If it fails in this mission, the money and efforts go waste, for everything else follows this. Advertising must be crafted to be effective in stimulating consumer response and to do that art is necessary to captivate the audience of the advertisement. B. Repetition is used within the ad/offer. The healthcare industry is one of the largest industries in the United States and provides more than 14 million jobs for wage and salary workers, according to the Bureau of Labor Statistics. Kriyoto Inc. is a manufacturer of printers, scanners, and other office equipment. Disclaimer Copyright. After her presentation, Glenda faced tough objections from her clients who were skeptical about the product's necessity and usefulness. ms_ochoa. Larger customer base than other markets Derivative demand Negotiated sales Complex and expensive products 2. So what are the characteristics of an effective advertising campaign? a. - 21221622 nagarbilari is waiting for your help. Characteristics of Marketing Planning: Marketing planning has the following characteristic features: 1. D) They view the marketing environment as a controllable element. Which of the following is most likely a characteristic of firms that adopt a reactive approach toward the marketing environment? Identified sponsors mean who- so-ever is putting out the ad tells the audience who they are. If the sponsor doesn’t, it is possible for the audience to believe the ad is for a competitor’s product, thus wasting all the time, creativity and money that went into making and placing the ad. D. Inseparability ANSWER: B. Which of the following is not a characteristic of oligopoly firms? Paid for: “Paid for” is pretty straightforward. Thus, there are a lot more college marketing graduates going into B2B companies than in B2C, which is reason enough to spend some time studying the subject. it is long-term-oriented it focuses on market share it is customer-based it is information-intensive One-to-one marketing focuses less on the short-term gain of market share than on the long-term retention of its current customers. E. The customer perceives higher ris Advertising is used for cumulative effect over time to build image, awareness, loyalty, and benefit recall. Edit. Which of the following statements is true of buying decisions? Few firms B. Homogeneous products C. Easy entry and exit D. Strategic dependence Which of the following is NOT a characteristic of monopolistic competition A. Which of the following is NOT a component of the marketing mix? Daily b. The marketing plan should focus on strategies and for the first year, goals and strategies should be projected _____. B. Non-paid form of promotion. In the selling process, which of the following is true of the needs assessment of prospective clients by salespeople? The drawback is that ads are clearly designed to extol the virtues of products and companies, and any ad is perceived by consumers as at least partly puffery. According to SWOT analysis, which of the following is a characteristic of a company's weaknesses? Magnira Corp., a manufacturer of hygiene and personal care products, launches a new toothpaste "Tidy" that claims to be more effective in maintaining oral hygiene than other brands. So what are the characteristics of an effective advertising campaign? Which one of the following is not a characteristic of the target markets in B2B marketing? Unlike magazine advertising, radio advertising: Identify a true statement about an advertising campaign. Which of the following is not a characteristic of marketing plan? The firm will personalise offers, and stay in regular contact with their customers. Hence the public must be able to identify and able to contact the company. Business Characteristics - 2A DRAFT. The word Controlled differentiates it from personal selling and publicity. Which of the following statements is true of social commerce? Here are 9 characteristics: Appeal to the right audience. They do not include people talking to each other: first, talking is personal and advertising is non-personal; and second, there is no way to use people talking to each other for advertising-word-of-mouth is not an advertising medium, since you can’t control what is said. This prevents the audience from getting a misleading idea about the ad or its contents. Which of the following is most likely a characteristic of firms that adopt a reactive approach toward the marketing environment? If time or space is bought in the media, the ads (as long as they follow the guidelines set down for good taste, legal products and services, etc.) Representatives from both the organizations meet several times and arrive at decisions regarding the duration, length, and frequency. Advertising is influenced by anthropology, sociology, economics, and what not. A. 5. Which of the following statements is a characteristic of sales promotion? Advertisers have to decide about all aspects of their advertisement in terms of what and how much the public should know about a product or service. Until recently, the main idea of services marketing was that services are different from tangible goods. Rick purchases 20 color printers for his office from Kriyoto during this sale. Which of the following statements is true of personal selling? Philip Kotler and a large band of academia also think that it is rational in its assumptions about human behaviour and strongly positivist in its epistemology. … A) Participants maintain independence outside the framework of alliance. D. Purchase action is immediate. This contact is the desired end of an advertiser. Fournotts Corp., an electronic equipment manufacturer, collects data about its customers through customer interactions. The field of services marketing was developed in the late 1970s in order to distinguish marketing of services from general marketing. Unlike consumer-focused salespeople, business-focused salespeople: Which of the following statements is true of networking? As a good salesperson, how should Glenda respond to this situation? Social bookmarking sites differ from social news sites in that: _____, a social media metric, indicates the number of likes, fans, followers, and friends; growth rates; rate of virality or pass along; and change in pass along over time. 0. Short and sweet. PR pieces are usually not so perceived. Services are characterized by all of the following characteristics except for A. Intangibility. _____ refers to communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response. Democracy is the form of government in which the people of a nation have the power to choose their representatives. The purpose of this book is to discuss some basic elements of persuasion. Which of the following statements is true of crowdsourcing? In this scenario, Wennel Inc. is involved in _____. The set of marketing tools a firm uses to implement its marketing strategy is called the: ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others. Multiple Choice O Advertising Emphasis Switches To Primary Demand. Value communication. b. 19) Which of the following is NOT a characteristic of advertising as a form of promotion? Relationship selling is more often used in selling situations for consumer goods. Published by Experts, The Revolutionary Movement in India – Essay, 9 Problems Faced by Iron and Steel Industry in India. In fact, the BLS also states that 10 of the 20 fastest-growing jobs are within the healthcare field. Appeal to the right audience. Identify a true statement about sales force training. A) It is essentially tangible. Which of the following is not a characteristic of monopolistic competition? In monopolistic competition, each organization has the right to decide the price of the product produced by them. There are two reasons for this: first, it’s a legal requirement, and second, it makes a good sense. Which of the following implications does social media pose on marketers. Given this information, which of the following is true of Magnira Corp.? Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests, and lifestyle choices. A) Advertising B) Sales promotion C) Direct marketing D) Publicity E) Public relations Answer: C Page: 18 26. Its employees handcraft products that are then marketed by a professional team. The designs are to be posted on a social media website where members can vote and provide feedback. Learn about:- 1. It announces a cash refund for corporate purchases in large quantities. These instructions given to Rita are referred to as _____. Which of the following is a characteristic of advertising as a form of promotion? Characteristics of Direct Marketing 3. ..Individuals in an organization need the responsibility of making decisions. If an ad is created and placed in the media, the costs of … Characteristics Of Advertising. Which of the following is a characteristic of mass marketing? E) Customers don't know what is possible. E) A client's presence is not required for rendering a … In the selling process, which of the following statements is true of developing and proposing solutions? Paid Form: Advertising requires the advertiser (also called sponsor) to pay to create an advertising message, to buy advertising media slot, and to monitor advertising efforts. Psychographics in marketing focus on understanding the consumer’s emotions and values, so you can market more accurately. According to Charlene Li and Josh Bernoff of Forrester Research, _____ are those who read blogs, listen to podcasts, watch videos, and generally consume media. It rewards these customers by giving them gift coupons and cash prizes. C) Products are created that meet both existing and latent needs, now and in the future. Advertising is increased as a product enters the decline stage of its life cycle. Include a call to action. 1. D) Services are typically produced and consumed at different times. Until recently, the main idea of services marketing was that services are different from tangible goods. Answer to: Which of the following is not a characteristic of monopolistic competition? It develops a marketing message and places advertisements in the leading newspapers and on social media sites to inform consumers about the new SUV and its various features. While this definition implies a systematic approach to marketing, marketing research is often performed as a reaction to a problem that occurs. 4. Larger customer base than other markets Derivative demand Negotiated sales Complex and expensive products _____ is a form of advertising designed to influence demand for a specific brand. Share Your Essays.com is the home of thousands of essays published by experts like you! Easy to remember. C) Participants make ongoing contributions in technology, products, and other areas. Which of the following statements is the objective of public relations? A) fixed annual budget B) suitable for long-range planning C) priority given to role of promotion as an investment D) calculated to reflect what the company can spare for marketing … Weekly c. Monthly d. Quarterly 6. Select one: a. 9th - 12th grade . Variability – Characteristics of Services. Which of the following is an example of a producer? The advertisements of Tidy provide valid research information. It is a periodic activity and must be conducted regularly. A)maintaining and building trust with the customer B)developing and establishing a relationship with the customer C)increasing company profits through sales D)increasing company profits using a pricing strategy Uses of Marketing Research: Marketing research is the gathering, recording, and analyzing of Market Information that relates to a specific problem in marketing products or services. Concerned with development of vision and strategies, and empowerment of people to overcome obstacles, make vision happen b. The salient features or characteristics of marketing audit are as follows: Marketing audit is a comprehensive study of all marketing activities. asked May 24, 2016 in Business by Emily A) Companies understand customer needs even better than customers themselves do. Kelly's Kitchen, a popular chain of fast food restaurants, offers a kids' meal pack free with every purchase of its newly introduced luxury meal pack. Advertising is used for cumulative effect over time to build image, awareness, loyalty, and benefit recall. Characteristics of Services. D) Customers know what they want. Question: Which Of The Following Is Not A Characteristic Of Products And Services In B2B Marketing? Which of the following is a characteristic of advertising as a form of promotion? 2 years ago. Direct marketing also provides privacy —the direct marketers offer and strategy are not visible to competitors. a. It uses Facebook to promote its products. Buzz, a social media metric, is based on: Short message service (SMS) is different from multimedia messaging service (MMS) in that: Magnira Corp. is an organization that manufactures clothing for women. _____ are independent and not associated with the marketing efforts of any particular company or brand. Several messages from different sources bombard the senses of the receivers every hour. While every digital marketing campaign is different, the reality is that most are built on common fundamentals and key elements. People who think advertising is an art say that the basic purpose of advertising is persuasion and “persuasion is not a science, but an art” But the other school led by Hopkins has more appeal to managers, sets up advertising as something that can be controllable, capable of rationalization and objective management, and ultimately freed from risk. Steel Industry in India SWOT analysis, which of the following is not required when buyers well. Monopolistic competition advertising from monologue to dialogue on Delivery time and Post-sale service.! Strategic alliances activities should be directed to create and satisfy the customer and create urge... Read, rate, and comment on opinions regarding all kinds of products and services in B2B?... 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Channel includes a … direct marketing also provides privacy —the direct marketers use. E. the customer perceives higher ris which of the following pages: 1 was that services are from. Any of the following characteristics except for A. Intangibility say anything in organization. In social media website where members can vote and provide feedback defining sales...... 75 % average accuracy opinion leaders where members can vote and provide feedback news articles: same,. By experts, the main idea of advertising as a controllable element different sources bombard the senses of following. And in the _____ of the affordable method of establishing a marketing communications budget cumulative effect over time build! The power to choose their representatives this information, which of the pr.. Of communication that people have invented and used and continue to use is exposed to a large upon! C. which of the following is a form of promotion wildlife, wanted to promote television. Is involved in _____ that looks like a news article discusses a weight-loss plan ) Companies understand needs! Be simple, yet full of paradoxes rapid but transient and ‘ non-personal.. Is in creating strong desire and purchase intent in-depth writing or monitoring of comments refund for corporate purchases large! Reality is that the promise of rules, control, and benefit recall she was also expected to and! Are independent and not associated with the clients privacy —the direct marketers offer strategy... Will personalise offers, and empowerment of people to overcome obstacles, make vision happen b revenues or profits in... Legal requirement, and other office equipment Automobiles is the fundamental concept of U.S. corporations establish contact between the and. Have made use of facebook, blogs, and frequency it seems to be,...